In 1997, Kid Rock added drummer/vocalist Stefanie Eulinberg to his band, which consisted of Kenny Olson, Jason Krause , Jimmie Bones , Uncle Kracker , Misty Love, Shirley Hayden, and Joe C. In early 1998, Kid Rock was featured on The Tonight Show With Jay Leno's segment "Jay Walking". On August 18, 1998, Atlantic released Devil Without a Cause behind the single "Welcome 2 The Party" and Kid Rock went on the Vans Warped Tour to support the album. Kid Rock released a low budget music video of the of "Welcome 2 The Party" and Devil were slow, though the 1998 Warped Tour in Northampton, Massachusetts , stimulated regional interest in Massachusetts and New England. This led to substantial airplay of the single "I Am The Bullgod" during the summer and fall of 1998 on Massachusetts rock staples WZLX and WAAF . In the summer of 1998, while DJing at a club, he met and became friends with MTV host Carson Daly . Daly made him his DJ on the MTV Beach House. Kid Rock was a judge on Say What Karaoke and commentator for a WCW event on MTV. He talked Daly into getting him a performance on MTV and on December 28, 1998, he performed on MTV Fashionably Loud in Miami , Florida, creating a buzz from his performance, even upstaging Jay-Z. In May, his sales began taking off with the third single "Bawitdaba" and by April 1999, Devil Without a Cause had achieved a gold disc .  The following month, Devil , as he predicted, went platinum.  The song was pushed into mainstream pop culture due to its use in the trailer for the movie Gladiator starring Russell Crowe. It was also heard in the movies "Any Given Sunday" and "Ready To Rumble" as well as the TV shows "Nash Bridges" and "The Simpsons". Even Bette Midler did a show tunes version on her short lived TV comedy show "Bette" in 1999. ECW wrestler Kid Kash used the song as his entrance song and because of his resemblance to Kid Rock he dressed like him.